Serpridge Privacy Policy

Effective Date: November 26th, 2023

1. Introduction

Serpridge ("Serpridge," "we," "us," or "our") operates the Serpridge platform at https://serpridge.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using our Service, you consent to the data practices described in this Privacy Policy.

2. Information We Collect

2.1 Account Information

Personal Details: Name, email address, company name, billing address
Account Credentials: Username, password (encrypted), and account preferences
Payment Information: Credit card details, billing history (processed through our payment provider)

2.2 Search Console & Webmaster Data

Google Search Console Data: Search performance data, website URLs, query data, page performance metrics, and other GSC analytics data you authorize us to access
Bing Webmaster Tools Data: Search performance data, website URLs, query data, page performance metrics, and other Bing Webmaster analytics data you authorize us to access
Website Information: Domain names, page URLs, and related metadata from your connected properties
Historical Data: Extended search performance data when you subscribe to our Extended Storage service

2.3 Usage Data

Platform Activity: Features used, reports generated, dashboards created
Technical Data: IP address, browser type, operating system, device identifiers
Log Data: Access times, pages viewed, error logs, performance metrics

2.4 Technical Data

Device Information: IP address, browser type, operating system, device identifiers
Log Data: Access times, pages viewed, error logs, performance metrics
Cookies and Tracking: See Section 8 for detailed cookie information

2.5 Communication Data

Support Communications: Messages sent through our support system, email correspondence, feedback
Marketing Communications: Email marketing engagement, newsletter subscriptions

3. How We Use Your Information

3.1 Service Provision

Provide access to the Serpridge platform and its features
Process and analyze your Google Search Console and Bing Webmaster Tools data
Generate reports, dashboards, and analytics
Provide customer support and technical assistance

3.2 Account Management

Create and maintain your account
Process payments and manage subscriptions
Send transactional emails (account updates, billing notifications)
Authenticate users and prevent unauthorized access

3.3 Service Improvement

Analyze usage patterns to improve our platform
Develop new features and functionality
Monitor platform performance and reliability

3.4 Communication

Send important service announcements
Provide customer support responses
Send marketing communications (with your consent)
Notify you of platform updates and new features

3.5 Legal and Security

Comply with legal obligations and law enforcement requests
Protect against fraud, abuse, and security threats
Enforce our Terms of Service
Resolve disputes and investigate complaints

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share data with trusted service providers who assist in operating our platform:

Google: For Search Console API integration and data processing
Microsoft: For Bing Webmaster Tools API integration and data processing
Hosting: For secure data storage
Analytics Services: For platform analytics
Communication Tools: For customer support
Email Services: For transactional and marketing emails

4.2 Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.

5. Data Retention

5.1 Account Data

We retain your account information for as long as your account is active or as needed to provide services.

5.2 Search Console & Webmaster Data

Extended Storage: Historical data retained for up to 5 years when subscribed to our Extended Storage service.

5.3 Data Deletion Requests

You may request immediate data deletion by contacting support@serpridge.com.

6. Data Security

6.1 Security Measures

Industry-standard encryption for data transmission and storage
Secure authentication and access controls
Regular security audits and monitoring
Restricted access to personal data on a need-to-know basis

6.2 No Guarantee

While we implement reasonable security measures, no system is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

7.1 Access and Portability

Request access to your personal data
Download your data in a portable format
Obtain copies of reports and analytics generated through our platform

7.2 Correction and Updates

Update your account information through your dashboard
Request correction of inaccurate personal data

7.3 Deletion

Delete your account and associated data
Request specific data deletion (subject to legal retention requirements)

7.4 Marketing Communications

Unsubscribe from marketing emails at any time
Opt out of non-essential communications

7.5 Exercising Rights

To exercise these rights, contact us at support@serpridge.com with your request and account verification.

8. Cookies and Tracking Technologies

8.1 Types of Cookies

Essential Cookies: Required for platform functionality and security
Analytics Cookies: Help us understand how the platform is used
Preference Cookies: Remember your settings and preferences

8.2 Third-Party Cookies

Our platform may include cookies from:

Google (for Search Console integration)
Microsoft (for Bing Webmaster Tools integration)
Analytics providers
Payment processors

8.3 Cookie Control

You can control cookies through your browser settings, but disabling certain cookies may affect platform functionality.

9. International Data Transfers

9.1 Data Location

Your data may be processed and stored in the United States and other countries where our service providers operate.

9.2 Transfer Safeguards

When transferring data internationally, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses
Adequacy decisions by relevant authorities
Other approved transfer mechanisms

10. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will delete the information immediately.

11. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

11.1 Right to Know

Categories of personal information collected
Purposes for collecting personal information
Categories of third parties with whom we share information

11.2 Right to Delete

Request deletion of personal information (subject to certain exceptions).

11.3 Right to Opt-Out

Opt out of the "sale" of personal information (Note: We do not sell personal information).

11.4 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. To exercise CCPA rights, contact support@serpridge.com.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have additional rights under the General Data Protection Regulation:

12.1 Legal Basis for Processing

Contract Performance: To provide our services
Legitimate Interests: For service improvement and security
Consent: For marketing communications
Legal Compliance: To meet legal obligations

12.2 Supervisory Authority

You have the right to lodge a complaint with your local data protection authority.

13. Changes to This Privacy Policy

13.1 Policy Updates

We may update this Privacy Policy periodically. Material changes will be communicated through:

Email notification to registered users
Prominent notice on our website
In-platform notifications

13.2 Continued Use

Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Information

For all privacy-related questions, requests, or concerns, please contact us at:

Email: support@serpridge.com

Mailing Address: Serpridge LLC, 1111B S Governors Ave STE 26265, Dover, DE 19904, United States